Abstract

In recent years, moped-style scooter sharing is gaining increasing attention in many urban areas worldwide. Nevertheless, research contributions are still limited, unlike other shared mobility systems.
This paper is aimed at providing a first insight on moped sharing demand by exploring the usage and opinions towards this new mobility alternative. To that end, the research exploits the data from a web-based survey conducted in Spain, one of the countries with the largest implementation around the world in terms of the shared e-mopeds fleet.
Kruskal–Wallis tests were conducted to identify the segment of the urban population that is more likely adopted moped sharing, and additional statistical mean differences in specific variables concerning moped sharing were carried out. The paper also provides a better understanding of the shared mopeds market and some implications for urban mobility, such as the potential role of shared mopeds in reducing vehicle ownership and its effect on urban modal shift.
Furthermore, two discrete choice models were developed to (i) analyze the key drivers determining the willingness to use moped sharing, and (ii) explore individuals’ opinions on whether owning a private vehicle will not be a need in the future. The results indicate that age, occupation, income, and environmental awareness seem to be among the main reasons behind the potential use of these services in the future. The results may be useful for both operators and transport planners when designing actions and policy efforts addressing this mobility option and urban mobility in general.